The update greatly expands the versatility and content richness that can be achieved, particularly for pages built with very clear goals in mind.

We have prepared an illustrated guide to building iFrame tabs for Facebook Pages which wil take you through each step needed to create tabs for the new and improved Facebook Pages. A live example of how the new iFrame tabs look like and the type of content they can display is available on the Ad Operations page on Facebook at www.facebook.com/adops.

Resources:

- Guide to displaying HTML / iFrames / JavaScript in Facebook Pages tabs

- Ad Operations Online page on Facebook.

Our mission, as both consultants and trainers, is to ensure we supply a training process adapted to the exact needs of our clients. We develop customized trainings and seminars, covering topics such as:

- Online Marketing Strategies;

- Online Marketing Planning;

- Web Revenue Optimization;

- Search Marketing;

- Advertising Operations.

To find out how we can help you, please contact us.

Social Media Marketing has emerged as the industry’s spearhead over the past couple of years. It has recorded a tremendous growth and influence, to the point that nowadays no online campaign is comprehensive enough without a social media component.

We can strategize and execute your whole social media marketing plan, including Facebook pages, groups, places, advertising, so that they complement and potentate any other online campaigns you may be running, be they for branding or for direct response purposes.

If you find yourself stuck in the monetization stage, are unsure which way to go and how can you make the most of your web site, we can help !

With over 10 years expertise in developing monetization strategies for sites of all sizes (from blogs to large scale publishers), we can help you:

- assess the revenue potential of your web site;
- develop detailed forecasts and scenarios for different approached to site monetization;
- built and help you execute the monetization strategy;
- advise on best options for ad networks, affiliate programs based on the specifics of your site and business;
- assess the ad serving needs and implement the ad serving technology (DoubleClick, Google Ad Manager);
- assess the ad inventory, advise and implement a yield optimization platform (PubMatic, the Rubicon Project);
- develop and implement affiliate programs (Commission Junction, TradeDoubler, Amazon etc);
- advise and implement 3rd party platforms for advanced ad sales, campaign management, reporting and billing.

Why choosing Google AdWords?

- Cost-per-click (CPC) pricing, so you pay only for the clicks you have received at a price you have set;
- Cost-per-impression (CPM) pricing on the content network for those who prefer to pay by the impression;
- Cost-per-action (CPA) optimization;
- Set your daily budget;
- Advanced ads targeting, including demographics targeting (gender, age, income level);
- Ad scheduling capabilities, allowing you to run your ads on the days and hours you want;
- Online performance reports 24/7 in your account;
- Get your ads on an additional network of sites and products for increasing advertising exposure;
- Run one or multiple ads targeted with one or more keywords.

*Similarly, we can work with most other search marketing platforms.

- Central and Eastern Europe;

- North Africa;

- Middle East.

RightFit Media’s in-depth relations and local expertise in European online operations provide marketing, sales, and other representation support to internet and online media players looking to expand their presence in Central and Eastern Europe or other emerging markets.

If you are a player in fields such as online advertising, online publishing, social media, internet technology, we’d love to hear from you and see how we can expand your reach.

- Ad Operations;

- Ad Planning and Forecast;

- Site Monetization.

RightFit Media’s consultants have extensive experience in online operations, having worked for highly-demanding top players in the online media sphere.
This allows us to work on your projects with increased efficiency, saving you financial and headcount efforts. We can carry your operational burden and free your resources to focus on your core competencies instead.

To read more about what we can do for you in the area of online operations, please see the menus above and to the left. To find out more about RightFit Media’s founders and principal consultants, please see the RightFit People section.

Please contact us to request more information or to discuss your specific needs and requirements.

- Search Engine Marketing

Search Engine Marketing (SEM) is one of the most efficient and rewarding ways to advertise online. We can help you create and manage your accounts, design and execute campaigns, and make the most out of your budget, regardless of its size. We have extensive experience in managing and optimizing ads and budgets of all sizes.

- Social Media Marketing

Social Media Marketing has emerged as the industry’s spearhead over the past couple of years. It has recorded a tremendous growth and influence, to the point that nowadays no online campaign is comprehensive enough without a social media component.
We can develop and execute your whole social media marketing plan, including Facebook pages, groups, places, advertising, so that they complement and potentate any other online campaigns you may be running, be they for branding or for direct response purposes.

- the ad inventory currently available to you;
- the ad inventory available over the next periods of time;
- the evolution of your ad and monetization structure;
- the evolution of eCPMs, locally and worldwide, available in your vertical;
- the ad revenue you can count on.

We can help you develop, plan and forecast your ad inventory and the revenue associated with it, and we can create virtually unlimited scenarios to simulate various conditions and evolutions.

What we can do for New Publishers:
- assess your site’s potential ad revenue;
- develop in-depth forecasts and scenarios for various site monetization options;
- help you choose and implement an ad serving platform;
- advise on optimum ad placements;
- help you choose and work with suitable ad networks;
- help you recruit Ad Operations staff;
- traffic your ads, whether they’re directly sold by your sales agents or coming through an ad network.

What we can do for Established Publishers:
- audit and improve your monetization strategy;
- audit and improve your current ad serving setup;
- optimize your ad placements;
- forecast your ad revenue and create scenarios for different monetization approaches;
- traffic your ads.